Congratulations to Context - the MTV Brand New UK 2012 unsigned winner!
MTV have offered one unsigned act the chance to be part of Brand New for 2012.
Congratulations to Context who now has the chance to follow in the footsteps of Jessie J, Tinie Tempah, Lady Gaga, The Vaccines, Labrinth and Wretch 32 and it was the public vote that put him there.
Over 2,500 acts submitted tracks to the competition and on December, 9th our judges selected the longlist of 500 acts that were through to the public vote. Between December, 9th and January, 7th the public voted for their favourite unsigned act and spread the word across Facebook, Twitter, Youtube and other sites. All of this activity was tracked and each act’s online buzz metrics were counted alongside their votes. MTV’s talent, music programming and editorial staff have picked an unsigned winner from the top 20 - and we now have our shortlist of 10 acts to look out for in 2012.
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Britt Love
Vida
Leddie-And Smoggy
The shortlist of 10 acts will be featured in special on-air MTV spotlights as well as having their music streamed via www.mtv.co.uk
The act that is chosen to be MTV's first ever Brand New Unsigned one-to-watch will also be invited to be filmed performing live for MTV in London in the New Year.
Launched in August 1981, MTV is the world’s best loved music channel, with countless Television channels and 22 worldwide music destinations on the Web. Through their digital company - MTV Networks - MTV brings original and innovative online music and entertainment programming to users. MTV Networks Music also includes 14 international destinations throughout Europe, Asia, and Latin America.